­

Act Now Direct Marketers! We Can Block Costly USPS Ban

By Lori Beam

“Neither snow nor rain nor heat nor gloom of night” will stop implementation of this U.S. Postal Service ban. Only action by you will halt “the swift completion of the appointed” rule.

Why this dramatic industry call to arms? […]

Invest in Accessibility on Your Website, Too!

By Lori Beam

When you think about the Americans with Disabilities Act (ADA), you probably picture wheelchair ramps, handicap parking spaces, and braille writing on ATMs making places of public accommodations accessible to people with disabilities.

The ADA’s protections no longer apply […]

Dilly, Dilly, Don’t Get Served for Infringing Trademark

By Lori Beam

Before launching your new company or product, you should conduct a thorough trademark search and choose a name available for use.

What you should not do is wing it and expect only the lighthearted enforcement Modist Brewery Company received […]

Will Delta Airlines ‘Keep Climbing’ With Customers?

By Lori Beam

After its latest move to claim use of customers’ social media images, some are wondering if Delta Airlines should change its slogan from “Keep climbing” to “Keep overreaching”.

In December Delta Airlines made a major update to its SkyMiles […]